Profile of the week: Zara

Genre: RnB, Pop

Location Baltimore, Maryland, US

Website reverbnation.com/simplyzara

Record Label Toni Payne's Concepts

Born Margaret Mary Joseph on July 30th, Nigerian music superstar ZARA is creating a buzz around the music scene both home and abroad. Zara as she is popularly known by fans across the globe has a uniqueness that sets her apart from most Nigerian female emcees. Her smooth entrapping voice and the powerful delivery of her jaw dropping lyrics in songs like “Mommi Mi” and “The Flyest” which are both singles in her upcoming album have captured the attention of fans and left them wanting more.

Zara considers her style a mixture of dancehall and afro hip hop, with influences like Onyeka Onwenu, Shina Peters and King Sunny Ade (KSA); Zara effectively delivers her lyrics with a cultural twist. Independent of anything the Nigerian entertainment industry has ever seen, Zara also appreciates and is influenced by the creativity of female artists like Gwen Stefani, Madonna, and Angelique Kidjo.




Her bloom into the Nigerian music industry in 2006 was accompanied by collaborations with the likes of Eldee the Don, Keno Kenett, Zaina and a Dj Dee Money production of the infamous track “show yourself” with Ezzie B, Naira and Nyja. Performing and collaborating with a diverse pool of artists solidifies Zara’s versatility and authenticates her “Zwagger,” making her a talent to reckon with.

Zara is currently being managed under Toni Payne concepts, and according to her, she has no creative boundaries as she continues to grow as Naija’s flyest femcee.

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